Unexpected Brands Celebrate National Video Game Day With Tributes And Creativity
September 12 is National Video Game Day in the US, inspiring brands to celebrate with their…
Game Advertising On Instagram: The Costly, The Effective And The Free
Instagram and video games have a lot in common, from visual-seeking audiences to target age groups.…
Back To School Marketing Transcends Deals; Promote Self-Expression, Cause Marketing
Back to school can be an exciting or stressful time, especially with so much to do…
Brands Reveal How Nostalgia Marketing Hinges On Connection, Not Just Past References
With all the nostalgia marketing campaigns today, you’d think you woke up back in the 80s…
Booking.com Offers Giant Sandcastle Sleepover For National Sandcastle Day
Booking.com continues its push for experience-based accommodations by letting guests sleepover in a giant Coney Island…
Amazon Unites California Businesses On ‘Maisel Day’ To Offer 1959 Prices
Amazon teamed up with local businesses in Santa Monica, California to offer 1959 prices from $40…
Report: Teens Rely Heavily On Social Media And Influencers For News
More than half of teens—54 percent—get news at least a few times a week from social…
Social Advertising Spend Increases, Becomes More Platform Diverse, According To Report
Marketers are spending more on social advertising and exploring a wider variety of platforms, according to…
Poland Spring Cause Marketing Campaign Helps Instagram Users Sort Recyclables
Poland Spring launched an Instagram campaign that creates a photo-based recycling “hotline” for consumers. The activation,…
JetBlue Touts Its Service, Blames Bad Air Travel On Fictional ‘Just Alright Brothers’
JetBlue’s new campaign indirectly compares its own standards to competitors by blaming a fictional historical character…
Truly Hard Seltzer Finds New Uses For Alcohol With Keegan-Michael Key
Truly Hard Seltzer invites consumers to “drink what you truly want” instead of more traditional spirits…
Multicultural Ad Spending Is On The Rise, But Not Enough, According To Study
US marketers could be ignoring a key demographic, according to a report by PQ Media in…
