Despite a fairly impressive appearance at E3, the revelation of the Wii U controller caused a sharp and noticeable decline in Nintendo’s stock. Upon reflection, Nintendo CEO Satoru Iwata thinks that they made some mistakes in presenting the Wii U.
“Because we put so much emphasis on the controller, there appeared to be some misunderstandings,” said Iwata. “We should have made more effort to explain how it works.”
One of the biggest misconceptions revolves around the fact that the controller is NOT, in fact, the console itself. “We haven’t made any kind of blunder, but I should have shown a single picture of the new console, then started talking about the controller,” said Iwata. “The console is not drastically different, and Wii U is about the controller. The console itself will be almost invisible.”
“There have been two groups of people writing about our announcement – those like the Evening Standard, who have been able to experience the Wii U, and those who have not, and are simply writing about it from wire stories and pictures. They cannot see how this can be a game changer,” added Iwata. “What Wii U will offer is very different, but I believe we have the strong potential to change the entire format of videogames and of entertainment.”
The problem for analysts may revolve around the fact that expectations for Nintendo after the Wii were unreasonable high. Mitsushige Akino, of Ichiyoshi Investment Management, said: “The product itself is not bad – market expectations have been far too high.”
Source: London Evening Standard {link no longer active}