An organization called Plane Stupid wants to raise awareness about the aviation industry as a big global polluter. To get the point across and tie their message to global warming s effects, they’ve chosen to highlight how a flight can produce enough greenhouse gasses to equal the average weight of a polar bear for each passenger on board. That analogy becomes a creative if somewhat disturbing allegory in the ad, one where polar bears are seen falling out of the sky as a jet can be heard flying overhead.

Caveat spectator. The ad goes for maximum impact with a very realistic (read: gory) depiction of what it would look like if it started raining 900 lb polar bears.

 

Watch it at Creativity-Online.

People Against Dirty, a campaign for awareness of chemical ingredients in cleaning products, has taken a comedic approach to why people should be worried about what s in their household cleaners. The organization has produced a video spoofing the Scrubbing Bubbles ads that depict a cartoon army of cleansing bubbles. Nowhere does the organization say they re targeting the specific product. Instead it seems they’ve taken a recognizable chemical cleaner with a long-running cheery campaign and turned the message on its head. It turns out that when those bubbles are done scrubbing they tend to stick around, thanks to chemical residue.